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Assist Nambé with the search and evaluation of viable third
party logistics (3PL) candidates, leading to the final selection of
a provider aligned most closely with Nambé’s requirements.
Nambé is known for award-winning, handcrafted designs in metal,
crystal and porcelain. The company manufactures and distributes products
to department stores and specialty stores nationwide.
Nambé was in a typical situation for a growing company. Increased
sales and new marketing channels created new pressures for distribution.
As a result, shipments were delayed and inaccuracies developed causing
customer service levels to decline.
As sales increased, inbound receipts
shipped in oversea containers from international sources also increased.
Nambé required more
storage space to accommodate peak season inventory. Furthermore, the
corporate initiative to open more captive retail stores across the
United States dramatically altered Nambé’s supply chain
model.
Nambé needed to improve distribution performance while
sustaining their core competency—manufacturing high-quality products.
Implementing incremental improvements would no longer suffice; a large,
coordinated endeavor was required to get the necessary results. As
a result, Nambé decided
to focus on their manufacturing and procurement expertise, and entrust
distribution operations to a capable 3PL.

Nambé had little exposure to the 3PL market. Conducting an
internally driven 3PL assessment would have required much time and
effort to adequately research the market and compile a pool of qualified
candidates. Nambé decided to employ FORTE to conduct an assessment
that addressed Nambé’s business objectives and delivered
upon their value proposition.
Nambé had unique distribution operations
with many particular needs. Nambé didn’t want to be solely
dependent on the 3PL candidates to educate them on what services were
important. They knew the task of differentiating the candidates had
to be based on their own requirements and not upon specifics the 3PLs
emphasized.
FORTE developed a comprehensive request for proposal (RFP)
based on Nambé’s unique distribution and customer service
requirements. In order to be a qualified candidate, the 3PLs had to
be able to fulfill the company’s variety of specialized needs
and services. Nambé’s
needs and services included: value-added services such as engraving
and special labeling, call center operations, returns processing, and
handling of fragile and high-cost items.
The RFP was sent to a list
of 15 3PL providers, which were selected based on FORTE’s understanding
of the marketplace. The candidates responded with overviews of their
available services. FORTE evaluated the 3PLs’ capabilities, systems
and facilities, and enabled Nambé to
narrow the list of candidates down to three.
The three candidates toured
Nambé’s facility and gave
on-site sales presentations to the Nambé and FORTE team. The
top two 3PLs were identified, and the project team toured their facilities
to evaluate the operations first hand.
FORTE provided counsel during
contract negotiations to determine the terms and conditions for the
services to be provided.
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